The New Years Stadium

London has been Balkanised. Part of it has been turned into a sport city with an ambitious 25 year plan.

A media campaign follows. Its filled with extremely consumable motivational videos, programmes and promises. A better body. A better you. A newer you. A you that is alive. Thrive. Prosper. Focus. Triumph. Live

Sportsmen, underdogs, enthusiasts, coaches,motivational speakers, dietitians, and a whole series of people who believe in the power of the physical and emotional human spirit, that blossoms through sport, begin to flock to the city. Things get competitive. Things get structured. Identities and districts begin to form.

The world is noticing the crazy new changes. the 25 year goal seems to become more and more plausible and big money also seems to be slowly swaying to this powerful campaign.

The biggest stadium in the world becomes a city. A new game; Life, Rankings and the architecture of performance.