"The Messe, Revised" by Andrea Santos Fabrizio Canessa
 Lama Alkadi 

The Messe is dead! Long live the Messe!

The congress center is loosing its appeal – how to reuse their buildings through playful architectural speculation?

Starting from the idea that the congress center is the hotspot of ready-mades, we wondered what would happen if the Messe Basel could be its own ready-made: what took and will take place would now be told through different programs that celebrate the exhibition ritual and the memory and future of this institution. In this way, it can tell its own history through the display of the old and the new.

Faced with an age of digitalization, we embrace new ways of exhibiting (streamers, youtubers, etc.) and use digital tools to revive experiences of past iconic exhibitions (such as the Rolex Oyster).

If the current dynamics of the congress center do not forecast a bright future, perhaps this is the way to keep it alive!